Social media is one of the most effective ways for consumers to get a brand’s attention, and so community managers are often left to fight off mildly irritated or fiercely infuriated customers on the front-line. I’ve been there, and it’s a dark, dark place. It’s often the more creative complaints that get the most attention and therefore get resolved the quickest. Equally, some of the more unconventional brand responses are the real winners that can turn a potential PR disaster into a triumph.
Facebook: video ads get a revamp and… is News Feed shopping actually happening?
Posted by: Jamie O’Brien, Social Editor
New capabilities for Facebook’s video ads
Facebook wants to be a branding platform on a par with TV and its video ads are a big part of this. Launched in March, its Premium Video Ads are bought and measured in the same way as traditional TV ads, making it as easy as possible for brands to move some of their TV budget over to Facebook.
Posted by: Maria Rejowicz-Quaid, Senior Social Insights Analyst
Social media was created by teens for teens—Mark Zuckerburg was only 19 when he started Facebook and similarly youthful entrepreneurs have created many other apps and platforms. Facebook was originally dominated by a young audience, but as it has matured, its audience has too. While the vast majority of teens are still using Facebook, it isn’t a place where they can be themselves.
Of all the social networks & sites brands are familiar with using, Reddit is probably quite low down the list. Reasons for this are numerous – there’s little data or advertising to be taken from the site, it’s not a place for an ongoing branded presence, and its users are notoriously hostile to any bullishly heavy-handed marketing.