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Hackvertising: Can marketing on social platforms before they are ready pay off?

Posted by: Jamie O’Brien, Social Editor

Many brands play the waiting game with social networks, holding out until there’s a full ad product before getting involved. Other brands have made a name for themselves by getting in early, establishing a following and hacking ads into the platform. They use profiles and communication tools that were meant for users, not brands, well before the platforms were talking about ad revenue.

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Instagram ads: we estimate a $5 CPM on Facebook’s premium ad platform

Posted by: Jamie O’Brien, Social Editor

Facebook is big. It wants Instagram to be big, and it’s making good progress growing the platform at a quicker pace than any other social network. While Facebook has struggled with teenagers, Instagram is now the most important platform for young adults in America.

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Is Instagram actually the second biggest social network?

Posted by: Jamie O’Brien, Social Editor

Instagram is growing faster than Facebook, Twitter, Pinterest, Google Plus and LinkedIn combined, and later this year it’s predicted that it will overtake Twitter for active users. We have covered Google Plus and Pinterest’s attempts to oust Twitter as the No.2 social network here, but if we look more closely at the numbers, it could be that Instagram is the genuine challenger.

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This Week in Social

Google+: Is it worth it?

A lot of people are calling Google’s darling a derelict ghost town, but is that entirely fair? TBG’s social editor explores whether Google+ is worth it or not.

We all know that Facebook bought Oculus VR, but do we know the extent in which Zuckerberg and co will ruin virtual reality? Let’s take a look.

Facebook is pulling Messenger from its core mobile app (gasp). Mashable explains why this could be the worst idea ever. 

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The killer question: is Google Plus worth it?

Posted by: Jamie O’Brien, Social Editor

Google plus has a reputation as a platform that hardly anyone uses. However, Google has been putting out some big numbers— one billion users, 540 million monthly active users (MAU). This suggests that Google Plus is actually bigger than Twitter (965m users, 241m MAU).

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Oculus VR: Will Facebook ruin Virtual Reality?

Posted by: Andy Cooper, Head of Content

In my post yesterday, I outlined what the Oculus Rift is, and its high regard within the gaming community. If things were so rosy before, what happened after Facebook’s acquisition?

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