How is the evolution of photography apps affecting social media?
Posted by: Bianca Ohannessian, Senior Content Manager
We may have just crossed into a new phase of amateur photography, with the release of improved Instagram editing tools and the sudden rise of the slick photography app, VSCO Cam. Advancing technology is enabling the average smartphone user to produce expert-level shots. Will this affect the type of content brands should be posting on social media?
Aside from a huge range of dedicated photography apps out there, everything from overlays to distortion effects, smartphones are getting smarter and social networks are getting far more technical. Users are being given increased control over how they share photos and what they look like.