Get the insider’s view on all things social

How can you use existing social channels to maximum effect? What do new platforms mean for your business?
How can you take advantage of them? Follow us to get the answers.

It’s finally here: buy ads by reach and frequency on Facebook

Posted by: Jamie O’Brien, Social Editor

All managed Facebook clients can now buy ads on Facebook by reach and Frequency. This is important news for many of our clients who have been requesting this capability for a long time.

Read More

Memes, Teens and Tumblr

Posted by: Maria Rejowicz-Quaid, Senior Social Insights Analyst

Social media was created by teens for teens—Mark Zuckerburg was only 19 when he started Facebook and similarly youthful entrepreneurs have created many other apps and platforms. Facebook was originally dominated by a young audience, but as it has matured, its audience has too. While the vast majority of teens are still using Facebook, it isn’t a place where they can be themselves.

Read More

The power of the IAMA

Posted by: Andy Cooper, Head of Content

Of all the social networks & sites brands are familiar with using, Reddit is probably quite low down the list. Reasons for this are numerous – there’s little data or advertising to be taken from the site, it’s not a place for an ongoing branded presence, and its users are notoriously hostile to any bullishly heavy-handed marketing.

Read More

This Week in Social 11/07/14

Posted by:Genna AlTai, Executive Content Manager

Did Facebook Paper deliver the goods?

Paper kicked off to some rave reviews. The Verge even called it the “best Facebook app ever”, but how’s it doing now? Find out on Inside Social.

The evolution of photo apps

What would social media be without imagery? Our Senior Content Manager takes a look at the evolution of photography apps and how it’s affected social.

Read More

How is the evolution of photography apps affecting social media?

Posted by: Bianca Ohannessian, Senior Content Manager

We may have just crossed into a new phase of amateur photography, with the release of improved Instagram editing tools and the sudden rise of the slick photography app, VSCO Cam. Advancing technology is enabling the average smartphone user to produce expert-level shots. Will this affect the type of content brands should be posting on social media?

Aside from a huge range of dedicated photography apps out there, everything from overlays to distortion effects, smartphones are getting smarter and social networks are getting far more technical. Users are being given increased control over how they share photos and what they look like.

Read More

9 Creative Pinterest hacks you need to know about

Posted by: Bianca Ohannessian, Senior Content Manager

Pinterest has been in the spotlight recently after launching their advertising offering, Promoted Pins. With visual platforms on the rise, Pinterest is a great place for brands to reach their fans. As well as interacting with followers as much as possible, here are some creative tricks to make your Pins (and Promoted Pins) stand out from the crowd.

Read More

Has Facebook Paper failed to deliver? Or are journalists pouncing too soon?

Posted by: Jamie O’Brien, Social Editor

Paper launched to rave reviews—everyone loved it. It was the “best Facebook app ever”. Five months on, there are rumblings that it has failed. Is this true? Let’s take a closer look and see whether Paper will turn out to be a Facebook Messenger (good) or a Facebook Poke (crap).

Read More

Twitter launches mobile app install ads

Posted by: Jamie O’Brien, Social Editor

Twitter’s mobile app install ads will launch today at Twitter’s #AppsOnTap event.

Mobile gaming is driving a boom in app install marketing. Globally, games make up 40% of all app store downloads but they account for 75% of revenue. Leading software companies are willing to spend big as, the bottom line is, they are making good returns on their investments.

Read More